Just in time for the holidays – I was very happy to see this in the Mercy For Animals e-newsletter:

MFA’s “How Much Cruelty Can You Swallow?” Ad Campaign Hits Boston

Millions of bus riders in Boston are getting a new outlook on dinner, thanks to the launch of over 600 pro-vegetarian MFA ads.

The campaign, which features images of cows, pigs, and chickens crammed in tiny cages on factory farms, asks Bostonians, “How Much Cruelty Can You Swallow?”

The powerful ads will be viewed over 20 million times in the next month.

This summer MFA unveiled the same campaign on Chicago bus and rail transit lines.

Click here to watch a video review of the ad campaign’s launch event in Chicago.