To get in, you have to go here and print and bring the invitation.
Free YR Radio is “crafted by Yaris and Urban Outfitters:”
Having access to non-commercial radio is like having an older brother or sister who always knows about cool stuff before you do. College and non-commercial radio has long been a breeding ground of taste, culture, and personality. Poll any band, label honcho or commercial radio personality, and you’ll find that a huge, almost ridiculous number of ’em got their start at a college station. Recognizing that, Toyota Yaris and Urban Outfitters joined together and created a program that supports and publicizes the importance of non-commercial radio. Thus, Free Yr Radio was born.
The cynical view would see this as a marketing ploy to sell more Toyota’s, and to increase brand awareness of Urban Outfitters, which I’ve just fallen pray to by linking to them in this blog post.
Am I cynical? Yes: but I’m happy to see major corporations support non-commercial radio (in this case WERS), and I’m happy to see Dinosaur Jr!